The work behind the dashboard.
Interviews with the people who run attribution, privacy, and measurement for real brands. Hosted by Alexander Sofronas.
Latest episodes
- 31 Aug 2026 The Best Attribution Model is the One People Understand, with Barbara Galiza
- 5 Aug 2026 The Machine That Builds the Machine, with Alexander Buttler
- 27 Jul 2026 Data Privacy, Monetization, and Attribution, with Matthew Kobach
- 7 Dec 2025 AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan
- 23 Nov 2025 The Power of Industry Data x Marketing Analytics, with Charlie Grinnell
Who listens
Last 30 days, from Podbean. This is what we send sponsors. Age and gender are not in the data. Location, device, app, and time of day are.
280unique listeners
335downloads
71%United States
62%iOS
48%Apple Podcasts
76%weekday downloads
Sponsorship
Mid-roll on a B2B measurement show. Listeners are on iPhone, mostly in the US, mostly during the work week. If you sell to marketers who care about attribution, this is the room.
One-pager and available dates: alex@asofronas.com. Full kit: sponsor page.